Google Advertising, or as it's also known, Google Ads, is Google's own digital advertising tool and has become a world leader in the field. These ads appear at the top or bottom of the page when you perform a search on Google. With Google Ads, you can pay to appear among the first results when someone searches for keywords associated with your ad. The best part is that you only pay when someone actually clicks on your ad. This gives you full control over your Google Ads costs.
Book a digital meeting with us today
Google Advertising, or as it's also known, Google Ads, is Google's own digital advertising tool and has become a world leader in the field. These ads appear at the top or bottom of the page when you perform a search on Google. With Google Ads, you can pay to appear among the first results when someone searches for keywords associated with your ad. The best part is that you only pay when someone actually clicks on your ad. This gives you full control over your Google Ads costs.
Book a digital meeting with us today
Google Ads is a powerful digital marketing platform that enables businesses to reach a broad and relevant audience on one of the world's most utilized search engines. Through tailored advertisements, you can boost your visibility, attract potential customers, and increase conversions, resulting in an effective and targeted marketing strategy.
Read more about Google Ads: Google Ads kan maximera din marknadsföring
This is how our workflow operates
A keyword analysis helps you identify profitable traffic to your website. We investigate your products, customer search profiles, and competition. Based on this, we determine which traffic is important for your brand and sales, as well as which should be excluded. In this way, we can also estimate a budget for your campaigns and so forth.
The next step is to determine the campaign structure in your Google Ads account and the prerequisites for your Google advertising. We continuously optimize the campaign and establish relevance between keywords, ads, and landing pages. You have full control over costs and where the traffic is coming from, so you don't need to worry about costs spiraling out of control. The setup process typically takes between two to four weeks as we meticulously analyze potential customer search behaviors.
We craft high-performing ads that drive the right clicks. By conducting keyword analysis and structuring campaigns effectively, we attract new customers to your website, not just visitors. Google advertising is a dynamic process that we continually optimize for increased profitability.
Your search engine consultant will optimize, develop, and manage your Google advertising continuously with the goal of increasing your profitability and return over time. Things we optimize:
We provide ongoing reports and analyze the set goals and key metrics for your search advertising. We offer recommendations for the next steps and suggest improvements when we see opportunities. With us at the helm of your search advertising, you can rest assured that you're getting the best possible conditions for profitable visibility.
Do you have a good grasp of your target audience? We create personas based on your target audience to help you clarify and give you a clearer picture!
Together with you, we'll craft a strategy for your content marketing. We'll work together to identify your goals and needs.
To measure our results, we utilize tools like Google AnalyticsWe tailor GA4 reports based on your KPIs (Key Performance Indicators). We keep you informed about progress so you feel involved in the journey too!
Tillsammans med dig skapar vi en tidsplan utifrån dina behov och mål. Den är skräddarsydd till dig och ditt företag!
We'd be happy to assist you in creating content for your channels, ranging from visuals to text. Engaging and fun content is truly crucial!
Yes! To use Google Ads, you need to set up an account. If you don't already have a Google Ads account, we can help you set one up!
It's very individual, and it completely depends on the type of campaign you want to create. If you're unsure, you can always book a free consultation with us!
Keyword analysis is the process of identifying and selecting the most relevant and searched words or phrases that people use when searching for information, products, or services online. The aim is to understand which words and phrases are most popular within your industry or subject area, so that you can optimize your website or content for these search terms. By doing this, you can increase the likelihood of your website appearing higher in search engine results and attract more traffic and visitors.
You'll be able to track your results directly once the campaigns are launched. However, if you haven't run campaigns before, it will take approximately 90 days before we can start optimizing the new campaigns. During these 90 days, we'll be testing different keywords and search terms to gather enough data to know how to optimize your campaigns for the best results.
Sökord är de ord eller fraser som människor skriver i sökmotorer när de letar efter information. Söktermer är helt enkelt olika variationer av dessa ord eller fraser som används för att söka efter samma sak. Till exempel är “hundras” och “valpträning” olika söktermer som båda handlar om att träna hundar.
In Sweden, there are approximately 55 million searches per day. Among these searches may be people looking for solutions to problems or services that your company can offer.
If you can help them find the answer, they're more likely to choose your business even though it's a wanted ad.
Search engine optimization is still important for web pages, but it can take time to start seeing results from organic search engine optimization.
Med Google Annonsering kan du komma igång snabbare och du kan hoppa över alla organiska resultat på en sökmotors resultatsida, som exempelvis Google. Det ökar oddsen att folk ser dig först.
With Google Ads, Google can help you find customers looking for your product or service by creating ads that match the keywords you've chosen.
It is also possible to create ads that do not match the exact words you have chosen for your ad. In this way, there is a wide range of potential customers.
With Google Ads, you can easily set boundaries for your daily budget. You can therefore always be sure that you are not spending more than you budgeted for, without having to sit and monitor constantly.
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