What is digital marketing?

Digital marketing includes all marketing of products or services that takes place via digital channels, digital platforms and social media. With the help of Google Ads, you can advertise to potential customers who are actively searching for what you offer, thus finding new customers. Google Ads is a profitable and effective marketing.

digital marknadsföring

Help with Google Ads

Getting started with Google Ads is not easy. We have extensive experience and expertise in Google Ads and help you with advertising in Google Ads.

Google Ads

Google Ads is Google's own digital advertising tool and is the world's largest today. The ads are what you find at the top or bottom of Google. With Google ads, you pay to appear at the top and only need to pay when someone clicks on your ad. You thus get full control over your Google Ads cost. Google Ads offers many automated systems for your ads to appear in the right place at the right time, but these need to be continuously optimized, and we will help you there.

Why should you use Google Ads for digital marketing?

Google has a massive reach

In Sweden, there are approximately 55 million searches per day. Among these searches may be people looking for solutions to problems or services that your company can offer.

If you can help them find the answer, they're more likely to choose your business even though it's a wanted ad.

Achieve better results than just SEO

Search engine optimization is still important for web pages, but it can take time to start seeing results from organic search engine optimization.

With Google Ads, you can get started faster and you can skip all the organic results on a search engine's results page, such as Google. It increases the odds that people will see you first.

Broad and specific matches

With Google Ads, Google can help you find customers looking for your product or service by creating ads that match the keywords you've chosen.

It is also possible to create ads that do not match the exact words you have chosen for your ad. In this way, there is a wide range of potential customers.

Good budget possibilities

With Google Ads, you can easily set boundaries for your daily budget. You can therefore always be sure that you are not spending more than you budgeted for, without having to sit and monitor constantly.

Google Analytics (GA4)

Google Analytics uses KPI to monitor, analyze and optimize user behavior on different websites. Among other things, Google Analytics metrics help you reach your marketing goals.

What is KPI?

KPI (Key Performance Indicators) and is measurable value that can show your company how efficiently you reach your goals during a defined period of time. It is a way to get an overall overview of how well the business is doing.

List of common KPIs:

Here are some common KPIs. It can also be adapted to your needs.

  • Purchases made in the online store
  • Registration on the website
  • Sign newsletter
  • Calls/clicks on phone number/email address

We work like this

When you start a new Google Ads account, we will need at least 3 months to collect data before we can start finding the right optimization for your campaigns. You as a customer will always own your own Google Ads account and pay advertising costs directly to Google. We work in the following steps:

Keyword analysis

In order for us to be able to help you in the best way, we need to do a keyword analysis to see which searches generate more views in your industry. Together, we go through which words best represent your company, the search profiles of your customers and, of course, what the competition looks like.

We analyze which traffic is important for your particular company from a branding and sales perspective. This way we can see which data we can exclude. After the analysis, we compile keywords that suit your advertising.

Campaign structure

After the keyword analysis, we review the conditions for your advertising and determine the campaign structure for your Google Ads account. We review your company's needs to create a good connection between keywords and the ads.

Here we decide together where and when your ads will appear, and you have full control over the cost of your ads.


It is important for us to attract new customers to you, and not just new visitors. Based on the keyword analysis and campaign structure, we develop advertisements that will perform, attract and deliver what we want to achieve. Since you pay for each click, it's important that we get the right kind of clicks.

Ongoing optimization

We will constantly review your Google Ads ads to continually increase your profitability and return over time. 

We optimize:

  • Keywords - we periodically perform new keyword analyses
  • Ads – A/B test ads
  • Promotions 
  • Clears negative keywords 
  • A/B test to test which of two versions (A & B) performs better.
  • Creates custom landing pages for campaigns

Contact us

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